In 1995, Landry and Bianchini said that “the industries of the twenty – first century will depend increasingly on the generation of knowledge through creativity and innovation”. Now this quote become true, Creative industry has growing rapidly. Creative industry comprises advertising, architecture, art, crafts, design, fashion, film, music, and etc. Now, media can be considered as platform that allows people with different talents in creative industries to share, innovate and collaborate with each other. In this time, media became a place for two programs of LaSalle College International Jakarta which are Photography program and Artistic Make Up program doing collaboration.
This time LaSalle College International Jakarta collaborate with one of the most favourite youth lifestyle magazine in Indonesia, Provoke. Provoke Magazine is a free monthly magazine which is distributed in more than 200 high schools in Jakarta, Bandung and Surabaya. The collaboration is lasting every month from January 2013 to June 2013. The rubric that we took part is called Our Repro. In this rubric, the model had to be made over by Artistic Make Up student, while the wardrobe was provided by ADIDAS. After that, the Photography student took the photo session. This collaboration is a proof that LaSalle College International Jakarta has nationally recognized by industry. The students able to show their works professionally. It also shown that LaSalle International Jakarta as a educational institution which focuses in Design and Creative Industry.