On October 2014, IKEA has opened its first store in Indonesia at Alam Sutera. Being a vibrant interior designer to be, level 5 students had a fieldtrip to IKEA. Ms. Ririn Basuki, the public relations at IKEA, welcomed us very nicely and was ready to explain us further about IKEA.
Ms. Ririn Basuki, explaining about the concept of IKEA
She mentioned the concept of each product in IKEA which are doing it differently, sustainability, democratic design and low cost, providing affordable home furnishing products, a combination of function, quality, design and value. Overall, assisting more people live a better life at home.
The most interesting thing about IKEA, they researched the way of people in Indonesia live by visiting some types of the Indonesian houses before they opened their store. They tried to find problems which people are facing and provide solutions. We could see in their showroom, there are some types of rooms for example how to manage a 25 m2 space that could fit a spacy and comfortable dining area, living area, kitchen, bathroom and bedroom. They also figured that the general problem within the house is storage; therefore they try to provide much storage in the room so that the room will look neat and nice.
The designers of the IKEA are varied and derived from different countries and experiences, which finally create each product diverse and unique. Moreover, every product also has its own story, for example the hanging light which looks like a dandelion, sharing the story of the designer who was in his childhood playing in the field, blowing dandelion.
IKEA PS Maskros, imitates a dandelion ready to be scattered by the wind. By Marcus Arvonen.
Besides, the function is also important, for instance the hanging light which could be adjustable for day and night. So the user could just open the light at day, and close it at night but still get the light.
In conclusion, our experience at IKEA Alam Sutera was about triggering our creativity and imagination. Proving that being a designer, we also need to concern about the users, the environment of the users, prices, and the future. While we are trying to create something nice and useful, we cannot forget that the design is a part of our life.